Riverfront Broadcasting is set to acquire six radio stations in South Dakota from Connoisseur Media, marking a significant shift in local radio ownership. This deal highlights the growing trend of local operators taking control of radio stations, emphasizing the importance of community-focused media. The stations in question include Country music station KS93, Hot AC KIXX, Classic Country KDLO-FM, Classic Hits KKSD, Full Service KWAT, and News/Talk KSDR. Riverfront Broadcasting, led by President Carolyn Becker, aims to bring a local focus back to these stations, ensuring they serve the community effectively. This move is part of Connoisseur Media's strategy to exit markets, with pending sales in Brookings and Madison, South Dakota, further solidifying the trend of local ownership.
The acquisition by Riverfront Broadcasting is seen as a strategic move to strengthen their presence in South Dakota. With 21 stations across six markets, Riverfront is already a prominent player in the state's radio landscape. Connoisseur Media's CEO, Jeff Warshaw, supports this transition, believing that local operators like Riverfront Broadcasting can better serve the community. Warshaw's statement underscores the importance of local ownership in radio, as Connoisseur Media seeks to exit markets where they feel they cannot make a significant impact. The exclusive broker for the transaction was Kalil & Co. Inc., with legal representation from Wilkinson Barker Knauer, LLP and Marlow, Woodward & Huff, PLLC.
This deal raises important questions about the future of radio broadcasting and the role of local ownership. As the industry continues to evolve, the focus on local content and community engagement becomes even more crucial. Riverfront Broadcasting's commitment to local ownership and its understanding of the South Dakota market position it as a strong candidate to excel in serving the community. The acquisition also highlights the potential for local operators to make a meaningful impact in radio, even in markets where larger companies have previously dominated. This trend of local ownership is likely to continue, shaping the future of radio broadcasting and the media landscape in South Dakota and beyond.